Leaders of various departments, teams and roles can use our examples as a springboard into a team OKR brainstorming session. So if youve completed at least 70% of your aspirational OKRs, consider it a success! Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code When youset OKRs, youre limiting your focus tospecificobjectives andkey results. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. What is the real reason why this is so important right now? These cookies do not store any personal information. KR2 95% completion rate of "closed tickets" by team members within 30 days of hire. Following these 4 stages would help build an effective product, and ultimately build an effective team that delivers. How do we measure results? Objective 2: Relaunch the company blog. Task success rate is the % of tasks that users complete correctly. OKRs are built on big-picture goals and targets that are designed to push employees and companies forward, so they should toe the line of "almost impossible." . Key results (KRs) are specific, measurable, and time-bound. Key Result 1. Key Results: $100K revenue growth from $50k. We think that our potential clients are not likely to make decisions while reading our blog. Waitarent key results the same as tasks? Here are the 5 steps to writing Team OKRs: Lets move on to the details on using OKRs! Objective: Increase revenue by 30 . We've assembled 20 road-tested OKRs that can inspire you as you implement an OKR framework within your business. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. Company Culture OKR Examples #7. Unfortunately, company jargon excludes people that dont have the resources to decode, and its not productive (or fair!) SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Need a simple and free tool for your team to track OKRs? Design a draft and get approval from client Q2 FY 2017-18. OKR Example for Reaching Leads Goal. Sure,Googleand tons of other businesses useOKRsto manage theircompany goals. With real-world examples from our OKR experts. You might figure out that focusing on improvement areas is a good choice. It doesnt mean, however, that finance teams shouldnt have OKRs. Product Management OKR examples 4. 18%. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. Key result 2: Conduct monthly pulse surveys to gauge employee sentiment. KR1: Increase the number of positive brand mentions on the web from 3000 to 6000 (30-days average). Questions? Moreover, project managers successfully use OKRs to improve their internal processes and create a habit of continuous . Here are some examples of OKRs 1. The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement and execute strategy. What is this feedback supposed to solve? ClickUp takes goal-setting management a step further with a dedicated Goals in ClickUp featurehigh-level containers that break down yourobjectivesinto small,measurableTargets. Pick the final 3 candidates for the new HR role. OBJECTIVE: Strengthen our corporate culture, OBJECTIVE: Successfully launch our new product by the end of Q2. Top 10 Growth OKR Examples . In 99% cases the answer will always be yes. Teams are the subject-matter experts and owners of the work, Assign a Key Results champion to monitor and lead weekly/monthly OKR check-in meetings. So the first Key Result must indicate the change in categorizing expenses as a part of the new payment request procedure: KR1: >80% of invoices are categorized by expense type before they come to the finance department. You can also createcompany wide OKRs wherethewholeorganizationcommits to the same goals, like thecompanys mission. Set up a notifications system for the reported and resolved bugs, Create guidelines for how each task should be phrased, organized and presented, Organize the FAQ database for the compliance team, Create guidelines for the team presentation, Add Team Initiatives that will drive OKRs forward, Assign personal plans and organize progress reporting, Add Weekly Summaries to cover the most important updates, Present progress during weekly OKR check-ins. Weekdone provides sample OKRs for you to add directly into your account. OKRs help establish boundaries and encourage us to say no when asked to pursue the wrong things. Not sure which OKR software to pick? OKR Examples for the Onboarding process #6. Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) Check a free OKR tool Plai. Key Results: Create the content strategy and the topics for the next 4 months. It is mandatory to procure user consent prior to running these cookies on your website. Key results. Increase task success Rate. 8 more examples of OKRs for businesses. The first KR can be more output-oriented, like " Create design brief by Q1 FY 2017-18 that matches with 90% requirements of customer's expectations ". Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. Butwhydo they use it? The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. Administrative OKRs assist leaders determine if they are focusing on routine duties or adding value to the company. Remember, your employees deal with loads of information every day. Survey backend, frontend and data devs to develop 5 new metrics. Objective. Third-party reviews have more credibility than our own website messaging. Objective 1: Increase the efficiency of operations KR 1: Reduce average task completion time by 25% KR 2: Increase overall customer satisfaction ratings by 50% Objective 2: Streamline communication within the operations team KR 1: Implement a new project management tool and train all team members on its use Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. You'll need 3 key things to have a much better shot at achieving this and your other OKRs. Free OKR RESOURCES. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Project Management OKR Examples. Achieving this OKR is far from easy and requires way . All you need to know about building a brand. Key result one: Record $25,000 in sales during the launch month of a new product. Sorry, there were no results found for . And this is where HR professionals step in. When viewing a task, youll know if its been attached to a Target. KEY RESULT: Increase scheduled calls per sales rep from 3 per week to 6 per week. OBJECTIVE: Grow our corporate global business, OBJECTIVE: Build a great corporate culture (delight our employees), OBJECTIVE: Launch the new product successfully in Q1, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), OBJECTIVE: Optimize our customer acquisition, OBJECTIVE: Implement Account Based Marketing (ABM), OBJECTIVE: Improve Our Website and Grow Conversions. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. These are some of the best examples of OKR for Product Development. Choose a related job position from the group below: Recruitment Manger Companies want to achieve 100% of their committed OKRs. Less time spent on routine duties means more time spent on strategic initiatives. But when youresetting OKRs,its another story. Objective 1: Achieve record revenues to increase business profits for our growth. KR 1: Increase the market share from xx to yy%. Click on the Goal name within a ClickUp task to jump to the Goals page. This might be, actually, too long of a sentence, and you might want to put some parts of this information in the comment section under the Objective. OKR Examples for Payroll #8. For example, for this particular HR Objective you can start with improving communication: You need to create a habit of open communication every week so that both teams start relying on each other more and feeling more like being in the same boat. Customer Success OKR examples 8. Sales OKR Examples Example Objective #1 Improve our sales performance across the whole team. Learn about some of the significant PMO OKR examples of Profit.co and get ideas on building effective PMO OKRs. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. This category only includes cookies that ensures basic functionalities and security features of the website. (Hint: this is where youll convert good OKRs to effective OKRs! This is why they are always swamped with tons of documents to process. Company OKR examples 3. Why is it bad: there is no active verb and no what are we trying to achieve statement. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. It can be intimidating to implement a goal-setting system like OKRs. A2: Also, it takes a very long time for us to determine a type of expense to enter it correctly into the ERP system. (If everyone answers differently, this means the objective is not aligning). We know that our relationship with potential customers is crucial for their buying decision but we need to be better at building trust. Decent Objective: Improve our digital presence to attract younger audiences. Moreover, Objectives and Key Results are a great reflection mechanism to understand . Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. So this is how your final marketing OKR would look like: Looking for more Marketing OKR examples? 5 0 3. Introduced and popularized in the 1970s at Intel, it has since spread throughout technology companies as a way to help employees understand and be engaged in an enterprise's charter. Improve performance of design team. It means we are doing something wrong in the early stages. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve? The team can measure if the clarity is achieved with the following Key Result: KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations from 80% to 10%. OKRsone of the most popular goal management methodologies used by companies like Google, Netflix, and Twitter is the secret sauce to creating alignment around measurable goals and objectives in an organization. OKRs bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer. This is why writing effective OKRs is important to understand how their daily work and performance impact the bigger picture. OKR Examples for Training #5. Currently, its 4% less than the lowest industry average. This OKR guide is divided into three parts. These cookies will be stored in your browser only with your consent. Treat your solution as a hypothesis, and keep in mind that its absolutely important to determine the real change the team wants to see in the future, and not just the first good hypothesis that comes to mind. There might be better ways to solve the problem or there might be other factors you havent considered. Reduce breakdowns in the peak hours by 90%. OKR examples: Company, sales, marketing, HR, and product OKRs Jenny Coppola / September 7th, 2022 Looking for a treasure trove of OKR examples? Get more paying customers. Let's start with some of the OKR examples to help you quickly get started with the process. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. OKR initiatives are very individual and are hard to generalize across organizations and even teams. You might have a lot of happy free users. KR3 Achieve 90% and above scores on . In most companies,top-levelmanagementdecides what the goals are and everyone else has to follow. Objective 1: Attract new visitors with the weekly newsletter. They need to take care of many operational tasks before they can dedicate their time to improvements. Where do we start? 40%. Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. OKR Example: User research | OKR Framework Improve user research procedures Objective Key Results Increase user interview cadence to reach 5 monthly interviews How to achieve this OKR Most people who try OKRs fail.
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