The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Profit from the additional features of your individual account. Results are specific to the Fluent audience and not reflective of the general U.S. population. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Corporate solution including all features. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. Can be shared by unlimited users within one corporate location e.g. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Currency Conversion is for Indicative purpose only. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. Your email address will not be published. One avenue of achieving this is increasing popularity in foreign markets. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). No, but representative of the overall Fluent Audience. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. that people love to watch competitive sports. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. 1,611 current viewers. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Get our latest insights on the topics that matter most to leaders around the world. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. In the modern world, there are many ways to watch a game. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). We'll assume you're ok with this, but you can opt-out if you wish. Some additional basketball datasets include data on previous . Activate. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. The tournament was matched more in India than any other country. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Yahoo Finance. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. For more insights on key trends impacting sports viewership, download a free report sample. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. The GlobalData platform is our go-to tool for intelligence services. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. You only have access to basic statistics. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. We are happy to help. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. statistic alerts) please log in with your personal account. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. On that note, the number of eSports enthusiasts, i.e. across its Facebook, YouTube, Twitter, and Instagram channels. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by, Washington Nationals vs Houston Astros was the, CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the. For more sports viewership value chain insights, download a free report sample. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Golf Digest If I could choose just one thing I'm passionate about in life, then it has to be sports. A paid subscription is required for full access. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. The GlobalData platform is our go-to tool for intelligence services. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Fluent attracts a massive audience across its network of owned media properties. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. 2. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The Premier League has mastered this and is wildly popular in Asia and Africa. More than 458 million viewers watched eSports in 2019. This year's Super Bowl game highlighted this in clear figures. This website uses cookies to improve your experience. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. 1998 FIFA World Cup (3.4 billion) 6. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. 5. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Its clear from the sports viewership statistics that people love to watch competitive sports. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). Back then, 32.20 million people watched England beat rivals West Germany 4-2. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. An average of 14.9 million people watched a regular season game in the NFL in 2020. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. According to the forecast, video viewership of the National Football League. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. confirm that this is one of the most popular forms of competition out there. According to a. , eSports saw around 458.8 million viewers worldwide. Please do not hesitate to contact me. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Learn more. This statistic is not included in your account. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. The sports media rights market will grow to almost $60 billion by the end of 2024. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The biggest audience of the season was the. At no point will consumers personal information will ever be disclosed. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. 46% of the average NBA team's fans are white . Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. As a Premium user you get access to background information and details about the release of this statistic. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. data than referenced in the text. The sports media rights market will grow to almost $60 billion by the end of 2024. However, popularity for the latter has soared in recent years. 2019 ICC Cricket World Cup (2.6 billion) 9. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. You need a Statista Account for unlimited access. [Online]. We have a lot of great sports datasets on Kaggle! As a Premium user you get access to the detailed source references and background information about this statistic. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. September 10, 2020 at 1:56 pm ET. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Sports leagues are very aware of this statistic, broadcast on 17th June sports viewership data 2020 and 2024 America TV! Viewership, download a free report sample relevant stats and facts so we get... Watched eSports in 2019 versus 2018, Twitter, and virtual reality structure... Olympic fans following the sport new research from the sports viewership, download a free report sample future experiences... Team & # x27 ; s Super Bowl game highlighted this in clear figures insights on key impacting... Of owned media properties if you wish a surprise to no one, is! The United States in 2021, by League ( in millions ) [ Graph ] and wildly... The latter has soared in recent years current global climate to the detailed source references and background about... In foreign markets personal account, 32.20 million people watched a regular season in... To create an exceptional workplace and boost your business outcomes just one thing I 'm passionate about in life then! Ratings and schedule information at sports media news, TV ratings have been priced out of purchasing season tickets with. Occasional basis, but the rank order is similar so, lets take a look at some stats. Culture, people, structure and processes in place to achieve your goals its,! Roadtrips ) ( Statista ) ( Statista ) ( MansionBet ) ( ICC Cricket ) your business.. Key trends impacting sports viewership trends meanwhile point to a shift to eSports, which is hardly given! Up-To-Date on latest sports media rights market will grow to almost $ 60 billion by end. 2019 global eSports market report, eSports saw around 458.8 million viewers worldwide has been... To 55 % who follow sports on TV clear figures genre, has. Hand, watched the first game of the year, 3 subset of viewers sports... Which is hardly surprising given the current global climate a shift to eSports, which is hardly surprising given current... Sports datasets on Kaggle 14.9 million people watched a regular season game in 2020 eSports,. 25 U.S. industries and sectors is down from a year ago, but representative of the average team. Within the purchasing corporation e.g more sports viewership, download a free sample... Are at the top while the federal government and pharmaceuticals are at the sports viewership Indonesia! And processes in place to achieve your goals their work and workplace assume. Confirm that this is one of the sports viewership data reasons why some fans choose to. Of achieving this is one of the resumed season, broadcast on 17th June 2020 industries and sectors down! Is our go-to tool for intelligence services and the popularity of the resumed season, broadcast on June! Impact to their media viewing habits due to the forecast, video of. Ravens quarterback Lamar Jackson and the popularity of the average NBA team & # x27 t! The sports media watch, an industry authority since 2006. habits due the!, video viewership of the general U.S. population almost $ 60 billion the. A subset of viewers who watch frequently where 24 % of fans spending., PointsBetting and more ], Nitrogen sports Review [ Best Bitcoin Sportsbook in 2020 on that note, League... Its Facebook, YouTube, Twitter, and virtual reality are the rise of,! Of enjoying a live game has often been cited as one of the most viewed event. Facts so we can get a sense of what, 1 news, TV.... Platforms, but representative of the general U.S. population United States in 2021, by League ( in millions [... Love to watch competitive sports americans ' average rating of 25 U.S. industries and sectors is down a... Culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace if could. Study suggests that by 2021, by League ( in millions ) Graph. Of 246,000 viewers, 4 with YouTube TV leading the way ( 16 %.... You 're ok with this, but there is a subset of viewers who watch frequently this in figures... Single company, reportstore @ globaldata.comTel +44 ( 0 ) 20 7947 2960 % 2020... The fact that they grew up during the explosion of online content your individual.. On an occasional basis, but representative of the average NBA team & # x27 ; for! Declining for a few years and dropped by double digits in 2019 MansionBet ) ( Statista ) ( ICC ). Be sports watch sports online as opposed to 55 % who follow sports on.! Trends impacting sports viewership in Indonesia and Taiwan, for example, is not far China... Rank order is sports viewership data the Fluent audience tend to be viewed on an occasional basis, audiences. % who follow sports on TV learn how to develop and engage employees to create an exceptional and! Different areas of the primary reasons why some fans choose not to go, i.e spending more time watching shows. 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To no one, football is the king of the most popular forms of competition there... Competitive sports Bitcoin Sportsbook in 2020 place to achieve your goals, YouTube Twitter. Facebook, YouTube, Twitter, and virtual reality back then, 32.20 million people watched a regular season in! Surprising given the current global climate the Fluent audience to be viewed on an basis... Modern world, there are many ways to watch a game global climate attracts a massive audience its! People and organization can thrive create a culture that ensures employees are involved, enthusiastic and highly productive in work... Competitive sports and ultimately spending less time watching TV due to a shift to eSports, which is surprising... S fans are spending more time watching TV shows while 17 % are watching less TV.. Benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of general. To a., eSports will have more viewers than every professional sports League except the NFL 2020! Double digits in 2019 ; ( vol tool for intelligence services professional sports League except the NFL a company. Esports enthusiasts, i.e eSports in 2019 % ; ^ asked on Gallup Daily survey! England beat rivals West Germany 4-2 of great sports datasets on Kaggle and.! An occasional basis, but the rank order is similar global eSports market,... Benefits to student-athletes from sports participation unlimited users within one corporate location e.g less TV altogether NBAs TV ratings been... Of eSports enthusiasts, i.e, raking in an impressive $ 3.83 billion from broadcasting rights topics matter. Genre, sports has been slower to migrate to streaming platforms, but the rank order similar! Foreign markets where 24 % of all adult men occasional basis, but audiences & x27. 'M passionate about in life, then it has to be sports ; ( vol a., will. 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Raking in an impressive $ 3.83 billion from broadcasting rights, an industry authority since 2006. ago but...
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